Directional Strategy
Define who you are and where you're going — the foundation every other module builds on.
What it contains
- Vision & mission
- Strategic pillars
- SWOT & PESTEL
- Value proposition
The Foundation of Your Strategy
Directional Strategy is the first module in Business Percentage and the foundation everything else builds on. It answers the question: “Who are we and where are we going?” Before you plan sales, marketing, execution, or finances, you need to define your company’s identity and long-term direction.
What It Contains
- About — a clear description of what your company does, its purpose and industry
- Vision — where you want to be in the future
- Mission — how you plan to get there
- Slogan — a short phrase that captures your brand
- Values — the principles that guide your organization
- SWOT Analysis — your strengths, weaknesses, opportunities, and threats
- PESTEL Analysis — external factors affecting your business (political, economic, social, technological, environmental, legal)
- Strategic Goals — high-level objectives organized by the Balanced Scorecard framework (Financial, Customer, Internal Processes, Learning & Growth)
- Strategy Charts — visual diagrams including your organizational structure
How It Connects to the Framework
Strategic goals you define here become the basis for OKR objectives in the Execution Strategy module. As your team tracks progress on key results, that performance feeds back into your strategic goals automatically — so Directional Strategy is never a static document. It reflects real execution progress in real time.
The other inner-ring strategies (Financial, Sales, Marketing) draw their priorities from the direction you set here.